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Marketing Management

Program Details

About this Program

A program that generally prepares individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers. Includes instruction in buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing, and applications to specific products and markets.

Classroom Location(s)

  • South Central College, Mankato 56003
South Central College
South Central College
1920 Lee Blvd. North Mankato, MN 56003
Toll-Free: (800) 722-9359
Local: (507) 389-7200
TTY: (507) 389-7200

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