Social Media Marketing
- College/University: Century College
- Award: Certificate
- Credits: 21
- Delivery: Face-to-face where some online courses may be available or required.
- Workforce Innovation and Opportunity Act (WIOA) Certified
About this Program
The Social Media Marketing Certificate is targeted for students interested in social media marketing and developing the skills necessary for creating and implementing successful social media marketing strategies. This certificate emphasizes developing social media strategies, tactical management of social media channels, communication methods for social media marketing, and evaluating the performance of social media marketing strategies via web analytics tools. Coursework will include an emphasis on the fundamentals of marketing: price, place, product, and promotion in the profit and not-for-profit sectors.
- Century College 55110