CTE: Learning that works for Minnesota Campaign and Marketing Resources

The Minnesota State Colleges and Universities and the Minnesota Department of Education, together, launched an awareness campaign to showcase career technical education programs across the state of Minnesota. The campaign messages are geared primarily towards students, those still in high school and adult workers, encouraging them to visit www.learningthatworks.org, a website developed by Minnesota State Colleges and Universities, providing broad information about career technical education programs across Minnesota colleges and high schools.

This joint campaign effort is an extension of a national campaign called "CTE: Learning that works for America." States all over America are adopting this national campaign in solidarity to deliver consistent messages about the benefits and value of technical programs that help prepare young people and adults to enter the workforce.

The following resources are made available to Perkins Coordinators and Consortia Contacts to help raise awareness about our campaign and the CTE brand.

CTE Brand and Logo User's Guide
The CTE brand is a registered trademark of the National Association of State Directors of Career Technical Education Consortium (NASDCTEc). The guide is intended for the purpose of providing authorized users with the implementation guidelines, graphic standards and understanding necessary to build and sustain a strong, consistent image and messaging for the CTE brand, it's story and its valuable proposition. Be sure to read and follow these guidelines when using the Minnesota logo.

Download

Logo for CTE: Learning that works for Minnesota
Support the campaign by using the logo designed for Minnesota in your presentations and publications. Before you are issued the files for the logo, you must sign off on a User Agreement. Please contact Erin Uy, Communications and Marketing Manager at the National Association of State Directors of Career Technical Education Consortium at euy@careertech.org.

(After you sign off on the User Agreement, you will be issued access to download the logo files). Please review the Authorized Users Guide for appropriate use of the logo.

PowerPoint Templates with logo
Use these templates in your presentations to help bring a consistent message to our campaign efforts and to the CTE brand.

Download

Brochure "CTE: Learning that works for America"
At this time Minnesota does not have these materials developed specifically for our state. However, you may use the brochure developed for the national campaign.

Download (High Resolution)
Order printed brochures

Poster "CTE: Learning that works for America"
At this time Minnesota does not have these materials developed specifically for our state. However, you may use the poster developed for the national campaign.

Download (High Resolution)

Career and Technical Education in Minnesota: An Overview

These talking points may be of interest to policy-makers, business leaders, college administrators, secondary administrators and Perkins Consortia Coordinators.

Download (PDF)

Radio Ads
We developed 3 radio scripts and launched them statewide in late September 2011 and will continue through the end of October 2011. The ads will air on over 79 radio stations across Minnesota totaling approximately 1106 spots per week. The radio ads direct students to our campaign website.

Listen to radio script 1
Listen to radio script 2
Listen to radio script 3

Social Media
In an effort to reach students, we developed a Facebook Fan Page. The purpose of this page is to disseminate information that is relevant to students and adults interested in exploring career technical education programs. We hope to highlight videos from the colleges and high schools, provide upcoming career fair information, scholarship opportunities, and information on preparing for college and career exploration.

CTE Fact Sheet Templates and Guidelines
Fact Sheet Guidelines
Fact Sheet Blank Template  
Fact Sheet Example (Lakes Country)

If you need these campaign resources in another format or have questions about the campaign, contact Yingfah Thao, CTE Communications and Web Manager at yingfah.thao@so.mnscu.edu or (651) 201-1681.